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59%

of people prefer to go online to get helpful recommendations or suggestions on what to buy, compared to 28% for offline.

Google/Ipsos, U.S., Shopping Tracker Study, Q1/Q3/Q4, n=8,488 Americans 18+ who conducted shopping activities in past 48 hours, Jan.–Dec. 2018.

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Think beyond the buy: Shopping is an omnichannel journey

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of shoppers surveyed say knowing they got a good deal is important to them when deciding which brand or retailer to buy from.
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of shoppers surveyed say product information and pictures are important to them when deciding which brand or retailer to buy from.
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of shoppers surveyed think their shopping experience would be better if a retailer's loyalty or rewards program activated automatically at checkout.
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of shoppers surveyed think their shopping experience would be better if retailers offered promotions or deals specific to past purchases.
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