50%

of people who used search before shopping looked for details about the store itself, such as locations or proximity.

Related Data

61%

of shoppers would rather shop with brands that also have a physical location than ones that are online only.

Google/Ipsos
43%

of shoppers who used their phones in stores over the holidays did so to look for deals or savings.

Google/Ipsos

Nearly 80% of shoppers will go to the store to buy when they have an item they need or want immediately.

Google/Ipsos
63%

of smartphone users are more likely to purchase from companies whose mobile sites or apps offer them relevant recommendations on products they may be interested in.

Google/Ipsos
51%

of smartphone users are more likely to use a company or brand’s mobile app when browsing or shopping on a smartphone because they can get rewards or points.

Google/Ipsos
50%

of smartphone users are more likely to use a company or brand’s mobile site when browsing or shopping on a smartphone because they don’t want to download an app.

Google/Ipsos