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40%

of shoppers surveyed think their shopping experience would be better if retailers offered a wishlist where they can save items they're interested in.

Google/Ipsos, Global, Global Retail Study, Base: total sample (n=14,206), online 18+ who shopped in the last week, countries included: AR, AU, BR, CA, CZ, FR, DE, IN, ID, IT, JP, KR, MX, NL, PL, PT, RU, SA, ZA, ES, SE, TR, UA, GB, U.S., AE, VN, Feb. 2019.

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of shoppers surveyed say product information and pictures are important to them when deciding which brand or retailer to buy from.
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of shoppers surveyed think their shopping experience would be better if a retailer's loyalty or rewards program activated automatically at checkout.
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