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Compared to two years ago, smartphone users today are 50% more likely to expect to purchase something immediately while using their smartphones.

Google/Ipsos Connect, Rising Consumer Expectations in the Micro-Moment, U.S., Dec. 2016 and Aug. 2015, (2016: n=1,516 U.S. online smartphone users, A18+, 2015: n=1,291 U.S. online smartphone users 18+)

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59% of shoppers surveyed say that being able to shop on mobile is important when deciding which brand or retailer to buy from.
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of shoppers surveyed say knowing they got a good deal is important to them when deciding which brand or retailer to buy from.
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A global survey found that 56% of in-store shoppers used their smartphones to shop or research items while they were in a store in the past week.
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of shoppers surveyed say product information and pictures are important to them when deciding which brand or retailer to buy from.
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of shoppers surveyed think their shopping experience would be better if a retailer's loyalty or rewards program activated automatically at checkout.
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of shoppers surveyed think their shopping experience would be better if retailers offered promotions or deals specific to past purchases.
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