As of November 12, 2023, 11% of Americans said they had already bought Black Friday deals and 24% said they were going to start buying Black Friday deals soon.
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As of November 12, 2023, 11% of Americans said they had already bought Black Friday deals and 24% said they were going to start buying Black Friday deals soon.
Google-commissioned Ipsos Consumer Continuous study, U.S., n=1,004 online consumers 18+, Nov. 6, 2023–Nov. 12, 2023.
As of mid-November 2023, U.S. holiday shoppers have 33% of their holiday shopping complete, which is 1 percentage point higher than the same time last year.
Americans who shop for major sales events have different opinions on when is the best time to do so: 15% say before, 33% during, 13% after and 22% say it doesn’t matter because the entire period has good deals.
In 2022, the daily volume for shopping-related searches containing “vs” was over 90% higher during the week of Black Friday and Cyber Monday compared to the month of September.
Searches for “christmas tree on sale” have grown over 150% WOW, and searches for “christmas tree storage bag” have grown over 350% WOW.
Searches for “things to ask for for christmas” have grown over 85% WOW, and searches for “what do I want for christmas” have grown over 100% WOW.
The majority of U.S. consumers agree that looking for deals, discounts, or promotions online is helpful (89%) and enjoyable (75%).