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Price is cited as the No.1 reason undecided tech shoppers stop considering a brand.

Google/LRWGreenberg, U.S., Consumer Electronics Path to Purchase Study, Base: consumers who have purchased (in the past three months) or intend to purchase (within six months) consumer tech products, n of 2,243 survey respondents and n of 1,499 clickstream panelists, Aug. 2019.

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59% of shoppers surveyed say that being able to shop on mobile is important when deciding which brand or retailer to buy from.
Google/Ipsos
87%

of shoppers surveyed say knowing they got a good deal is important to them when deciding which brand or retailer to buy from.
Google/Ipsos

A global survey found that 56% of in-store shoppers used their smartphones to shop or research items while they were in a store in the past week.
Google/Ipsos
85%

of shoppers surveyed say product information and pictures are important to them when deciding which brand or retailer to buy from.
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53%

of shoppers surveyed think their shopping experience would be better if a retailer's loyalty or rewards program activated automatically at checkout.
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49%

of shoppers surveyed think their shopping experience would be better if retailers offered promotions or deals specific to past purchases.
Google/Ipsos