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Price is cited as the No.1 reason undecided tech shoppers stop considering a brand.

Google/LRWGreenberg, U.S., Consumer Electronics Path to Purchase Study, Base: consumers who have purchased (in the past three months) or intend to purchase (within six months) consumer tech products, n of 2,243 survey respondents and n of 1,499 clickstream panelists, Aug. 2019.

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Mobile searches for “best laptop(s) for ___” have grown by over 100% in the past two years (e.g., “best laptops for college,” “best laptops for seniors,” and “beast laptops for gaming”).
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+60 %

Mobile searches for “best vacuum” have grown over +60% in the past two years.
Google Data

Mobile searches for “best wireless headphone(s)” have grown by over 80% in the past two years (e.g., ”best wireless headphones for running,” ”best wireless headphones for working out,” and ”best wireless headphones 2018”).
Google Data

Mobile searches for “tv with” have grown by over 60% in the past two years.
Google Data

People are taking 9 days longer on average to make purchase decisions in 2019 compared with 2015.
Google/LRWGreenberg

2 X

more tech purchases were made on mobile devices in 2019 (24%) than in 2015 (7%).
Google/LRWGreenberg