6 of the top 10 coming-out videos this year involve reactions from a parent, sibling, or other family member. Appears In What the evolution of #ComingOut videos can show brands about how to take a stand Related Content Understanding Gen Z through the lens of YouTube 4 lessons we’ve learned, sometimes the hard way, about inclusive marketing Pride year round: The benefits of LGBT-inclusive messaging in online video advertising Related Data 75% of shoppers surveyed say they have used a Google product (Search, Maps, YouTube) in the past week to help with their shopping. Over 70% of shoppers say online video has helped them learn more about an auto product they intend to buy. 50% of electronics shoppers say they purchased products they discovered on YouTube. 45% of “dress” searches contain a reference to an event, like a wedding or graduation. Searches for “best” in the apparel category increased by over 15% over the past two years. 1 in 6 of all searches for bottoms (trousers, shorts, skirts, etc.) reference a gender-related term, for example “women's shorts.”
