Lisa Gevelber

Lisa Gevelber

VP, Marketing for the Americas at Google

View Lisa's biography here.

Oliver Heckman

Oliver Heckmann

VP, Travel and Shopping, Google

1 Google Analytics, U.S. data from May 2014 to May 2015
2 Google Analytics, U.S. data from May 2014 to May 2015
3 Luth Research ZQ Intelligence™—Cross-Platform Digital Behavior Measurement, Nov-Dec 2014
4 Google/Ipsos MediaCT, The 2015 Travelers Road to Decision, Aug. 2015
5 Google/Ipsos MediaCT, The 2015 Travelers Road to Decision, Aug. 2015: Leisure travelers n=3500, business travelers n=1500
6 Google/Ipsos MediaCT, The 2015 Travelers Road to Decision, Aug. 2015
7 Google/Ipsos MediaCT, The 2015 Travelers Road to Decision, Aug. 2015
8 Google/Ipsos MediaCT, The 2015 Travelers Road to Decision, Aug. 2015
9 Google Internal Data from July 2015 to October 2015
10 Aggregated anonymized internal data from a sample of U.S. users that have turned on Location History. Queries were considered as being "from" a location if they occurred within one hour of a user visit to a hotel. October 2015
11 Google/Ipsos MediaCT, The 2015 Travelers Road to Decision, Aug. 2015
12 Today's Digital Traveler, U.S. Travelers, Google and PhoCusWright, October 2015