Upper-funnel shopping search data

Almost 60% of shopping queries on Google Search are upper-funnel searches, in which users seek inspiration to narrow their options from a broad category to a specific product.

Related Data

60%

of smartphone users have contacted a business directly using the search results (e.g., “click to call” option).

86%

of people who continued to shop after Christmas week used Search for holiday-related shopping.

In a global survey, 74% of in-store shoppers who searched online before going to the store to shop, said they searched for something in-store related such as the closest store near them, locations, in stock near them, hours, directions, wait times, and contact information.

51%

of shoppers surveyed say they use Google to research a purchase they plan to make online .

59%

of shoppers surveyed say they use Google to research a purchase they plan to make in-store or online.

> 50 %

More than half of shoppers surveyed say they use Google to discover or find a new brand.