Long gone are the days when TV was the only source of video entertainment. Nowadays, more than half of 18- to 49-year-olds in the U.S. are either light viewers of TV or do not subscribe to TV. But that doesn’t mean TV content and TV screens are on their way out. Here are three trends playing out on YouTube that illustrate how people’s definition and expectations of video entertainment are changing.
3 trends that show how the very notion of TV entertainment is changing
Others are viewing
Marketers who view this are also viewing
How Rihanna’s Fenty Beauty delivered ‘Beauty for All’ — and a wake-up call to the industry