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Top 3 reasons people watch a video after using search when researching products to buy:
1. To see a product before they buy it or to see how others have used it
2. To learn more about a product they have in mind
3. To see credible or authentic reviews from others

Related Data


of shoppers surveyed say they have used a Google product (Search, Maps, YouTube) in the past week to help with their shopping.

Over 70% of shoppers say online video has helped them learn more about an auto product they intend to buy.


of electronics shoppers say they purchased products they discovered on YouTube.

45% of “dress” searches contain a reference to an event, like a wedding or graduation.

Searches for “best” in the apparel category increased by over 15% over the past two years.

of all searches for bottoms (trousers, shorts, skirts, etc.) reference a gender-related term, for example “women's shorts.”