Watch time of YouTube content on TV screens, by hour of day Appears In The rise of online video on the TV screen Related Data Watch time of YouTube content on TV screens doubled YOY. The time people spend watching YouTube on a TV has doubled YoY. Watch time of YouTube content on TV screens, by day of week Watch time of YouTube content on TV peaks during the weekend. In the U.S., watch time of top 20 TV celebrity videos on YouTube has tripled since 2013. Paid YouTube mobile advertising is 84% more likely to receive viewers' attention than TV advertising.