ZMOT plays a major (and growing) role in CPG shopping in Asia. It offers a tremendous new way for marketers to reach shoppers and the public at large. Google commissioned a major study with research firm TNS to learn more about ZMOT moments for the CPG industry in Asia. TNS talked to 8,000+ female shoppers across 8 different Asian markets: China, India, Indonesia, Thailand, Korea, Malaysia, the Philippines, and Singapore. The results show which sources most influence buying decisions in 6 categories of consumer packaged goods. We share those results for the first time in a book we've created called "Winning the Zero Moment of Truth in Asia".
Asia Pacific
Winning the Zero Moment of Truth in Asia
January 2014
Others are viewing
Marketers who view this are also viewing
-
CollectionCollectionCollection
Zero Moment of Truth (ZMOT)
-
ArticleArticle
New research shows search ads drive brand awareness
-
ReportReport
Winning the Zero Moment of Truth eBook (2011)
-
ReportReport
The Zero Moment of Truth Video
-
VideoVideo
Winning the Zero Moment of Truth - Measure Success
-
ArticleArticle
How people decide what to buy lies in the ‘messy middle’ of the purchase journey