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YouTube users who watch ads for more than three seconds experience higher brand awareness, higher ad recall, and higher consideration.

Related Data

Face-reveal videos experience a 31X increase in average monthly uploads between between 2014 and 2018.

Over the past year, watch time on YouTube of episode and movie recaps has more increased 50%.

Over the past year, watch time on YouTube of highlight and scene compiliation videos has quadrupled.

Over the past year, watch time on YouTube of "what you missed" entertainment videos has more than doubled.

90% growth in watch time of episode preview and prediction videos on YouTube over the past year.

75% growth in watch time of cast and character videos on YouTube over the past year.