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YouTube creators have uploaded more than 50,000 videos with “Day in the Life” in the title.

Google/Magid Advisors, Global (US, CA, BR, UK, DE, FR, JP, IN, KR, AU), “The Role of Digital Video in People’s Lives,” n=20,000, A18–64 general online population, Aug. 2018.

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Reflect, connect, learn: How video is fulfilling new roles in people’s lives

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75%

of shoppers surveyed say they have used a Google product (Search, Maps, YouTube) in the past week to help with their shopping.
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Over 70% of shoppers say online video has helped them learn more about an auto product they intend to buy.
Google/4A's/Ipsos
50%

of electronics shoppers say they purchased products they discovered on YouTube.
Google/Ipsos

45% of “dress” searches contain a reference to an event, like a wedding or graduation.
Google

Searches for “best” in the apparel category increased by over 15% over the past two years.
Google

1 in 6

of all searches for bottoms (trousers, shorts, skirts, etc.) reference a gender-related term, for example “women's shorts.”
Google