2 X
YouTube mobile users are 2X as likely to pay close attention while watching YouTube compared to TV users while watching TV.
YouTube mobile users are 2X as likely to pay close attention while watching YouTube compared to TV users while watching TV.
Google/Ipsos Connect, U.S., YouTube Cross Screen Survey (n=221 YouTube mobile users and n=312 TV viewers. YouTube mobile users are defined as U.S. consumers 18–54 who watch YouTube on a mobile device at least once a month), July 2016.
Face-reveal videos experience a 31X increase in average monthly uploads between between 2014 and 2018.
Over the past year, watch time on YouTube of episode and movie recaps has more increased 50%.
Over the past year, watch time on YouTube of highlight and scene compiliation videos has quadrupled.
Over the past year, watch time on YouTube of "what you missed" entertainment videos has more than doubled.
90% growth in watch time of episode preview and prediction videos on YouTube over the past year.
75% growth in watch time of cast and character videos on YouTube over the past year.