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of shoppers said they’re open to learning about products on YouTube from brands.

Related Data


of shoppers surveyed say they have used a Google product (Search, Maps, YouTube) in the past week to help with their shopping.

Over 90% of people surveyed around the world say they discover new brands or products on YouTube.


of people say they typically switch between online search and video when researching products to buy.

Nearly 2/3 of shoppers say online video has given them ideas and inspiration for their purchase.

Over 50% of global shoppers surveyed say online video has helped them decide which specific brand or product to buy.

Over 40% of global shoppers surveyed say they have purchased products they discovered on YouTube.