In 2017, the term “gift” saw the highest YouTube search interest that it’s seen over the last five years.

Related Data

Watch time of “holiday shopping” videos have increased over 4X in the past two years.

Google Data
86%

of people who continued to shop after Christmas week used Search for holiday-related shopping.

Google/Ipsos
75%

of shoppers surveyed say they have used a Google product (Search, Maps, YouTube) in the past week to help with their shopping.

Google/Ipsos

Over 70% of shoppers say online video has helped them learn more about an auto product they intend to buy.

Google/4A's/Ipsos
50%

of electronics shoppers say they purchased products they discovered on YouTube.

Google/Ipsos

45% of “dress” searches contain a reference to an event, like a wedding or graduation.

Google