In 2017, the term “gift” saw the highest YouTube search interest that it’s seen over the last five years. Appears In The hunt for the perfect gift: Thoughtful shoppers need your help Related Content How to reach (and win) deal-seeking holiday shoppers this season Your guide to the consumer's shopping journey Want to win the holiday season? Get to know these four types of shoppers Related Data 4 X Watch time of “holiday shopping” videos have increased over 4X in the past two years. 86% of people who continued to shop after Christmas week used Search for holiday-related shopping. 75% of shoppers surveyed say they have used a Google product (Search, Maps, YouTube) in the past week to help with their shopping. Over 70% of shoppers say online video has helped them learn more about an auto product they intend to buy. 50% of electronics shoppers say they purchased products they discovered on YouTube. 45% of “dress” searches contain a reference to an event, like a wedding or graduation.