> 70 % of shoppers say they are open to learning about products on YouTube from brands. Related Content Your guide to the consumer's shopping journey Holiday shoppers are begging brands for help. Are you listening? 3 ways digital video has upended shopping as we know it Related Data 75% of shoppers surveyed say they have used a Google product (Search, Maps, YouTube) in the past week to help with their shopping. Over 70% of shoppers say online video has helped them learn more about an auto product they intend to buy. 50% of electronics shoppers say they purchased products they discovered on YouTube. 45% of “dress” searches contain a reference to an event, like a wedding or graduation. Searches for “best” in the apparel category increased by over 15% over the past two years. 1 in 6 of all searches for bottoms (trousers, shorts, skirts, etc.) reference a gender-related term, for example “women's shorts.”
