Watch time for shopping-related videos on YouTube grew in U.S. by more than 5X over the past two years. Related Content Your guide to the consumer's shopping journey 3 ways digital video has upended shopping as we know it Holiday shoppers are begging brands for help. Are you listening? Related Data 75% of shoppers surveyed say they have used a Google product (Search, Maps, YouTube) in the past week to help with their shopping. Over 70% of shoppers say online video has helped them learn more about an auto product they intend to buy. 50% of electronics shoppers say they purchased products they discovered on YouTube. 45% of “dress” searches contain a reference to an event, like a wedding or graduation. Searches for “best” in the apparel category increased by over 15% over the past two years. 1 in 6 of all searches for bottoms (trousers, shorts, skirts, etc.) reference a gender-related term, for example “women's shorts.”
