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The amount of time people have spent watching unboxing videos just on their phones is the equivalent of watching the holiday classic "Love Actually" more than 20 million times.

YouTube Data, U.S., Classification as Unboxing video was based on public data such as headlines, tags, etc., and may not account for every such video available on YouTube, Jan. - June 2017

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Watch time of shopping videos with “holiday” in the title have increased over 4X in the past two years.
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50%

Watch time of cooking videos with “holiday” in the title have increased by 50% over the past year.
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> 3 X

Watch time of “study skills” videos on YouTube has increased more than 3X YOY.
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The hours of content uploaded to YouTube from channels in the Philippines have grown more than 50% over the last year.
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1.2K

1.2K channels on YouTube have descriptions including “van life,” “van living,” “life in a van,” or “living in a van.”
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> 2.5 X

Watch time of recipe-related videos increased by 2.5X over the past two years.
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