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The amount of time people have spent watching unboxing videos just on their phones is the equivalent of watching the holiday classic "Love Actually" more than 20 million times.

Related Data

Watch time of shopping videos with “holiday” in the title have increased over 4X in the past two years.

50%

Watch time of cooking videos with “holiday” in the title have increased by 50% over the past year.

Watch time of “study skills” videos on YouTube has increased more than 3X YOY.

The hours of content uploaded to YouTube from channels in the Philippines have grown more than 50% over the last year.

1.2K channels on YouTube have descriptions including “van life,” “van living,” “life in a van,” or “living in a van.”

Watch time of recipe-related videos increased by 2.5X over the past two years.