In today’s mobile world, the World Cup has become an event that not only spans cultures but spans screens. With an abundance of soccer content at their fingertips, fans are becoming super fans. They’re turning to their devices to learn about their favorite players, relive key moments, and school themselves on the skills they see at game time.
Soccer Fandom: Taking the World Cup beyond the TV screen
June 2018
Others are viewing
Marketers who view this are also viewing
-
ArticleArticle
Why your sports marketing plans should be about more than the sports you see on TV
-
PerspectivePerspective
For a winning sports marketing campaign, think of players as people first
-
InfographicInfographic
3 ways online video is changing what it means to be a sports fan
-
ArticleArticle
The way we watch sports is changing. Here’s what that means for the future of content
-
ArticleArticle
How Micro-Moments Are Changing the Rules
-
InfographicInfographic
How people meet their needs in I-want-to-do moments