Among the top Black Friday searches are: "cyber monday vs black friday," "which is better black friday or cyber monday," and "is cyber monday as good as black friday."

Google Data, U.S., Oct.-Dec. 2016. Search examples are among the top 10,000 searches.

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Mobile searches for "____ brands" jumped during the 2016 holiday season and are still rising. Some examples: "men's watch brands" (+70%), "best purse brands" (+140%), "makeup brands" (+150%).

June 2017 Google

In 2016, mobile searches for "where to buy" peaked on Christmas Eve.

December 2016 Google

In 2016, mobile searches for "black friday ad(s)" peaked on Thanksgiving.

Dec. 2016 Google

Black Friday: Branded searches vs. non-branded searches

Black Friday Brand Search SVG
Nov. 2016 Google

On Thanksgiving 2016, there were 2.5X as many searches for “black friday ads” as there were for "how to cook a turkey" on that day.

Nov. 2016 Google

Mobile searches for "open now" and "store hours" grow through December and peak on Christmas Day

Dec. 2016 Google