[1] Google 2013 Holiday Shopping Intentions Study, September 2013 / (Q6). Which of the following sources of information, if any, do you plan to use during your Holiday Shopping this year? Base: Holiday Shoppers (n=2,002)

[2] Google 2013 Holiday Shopping Intentions Study, September 2013 / (Q7). And, based on your past shopping experience, how useful do you think each following sources of information will be to you while you do your Holiday Shopping? Base: Holiday Shoppers (n=2,002)

[3] Google 2013 Holiday Shopping Intentions Study, September 2013 / (Q11). In which of the following ways do you think you'€™ll approach your Holiday shopping? / (Q11c). How much impact will online research have on your purchase decisions in-store for each of the following items? Base: Holiday Shoppers (n=2,002)

[4] Google 2013 Holiday Shopping Intentions Study, September 2013 / (Q22). Which of the following types of mobile phones, if any, do you use regularly? Base: All Holiday Shoppers (n=2,002 in 2013, n=1,500 in 2012) / (Q23a). In which of the following ways, if any, do you plan to use your mobile device(s) to do your shopping this Holiday Season? Base: Smartphone owners/use smartphone regularly (n=1,087 in 2013, n=688 in 2012)

[5] Google Internal Data

[6] Google 2013 Holiday Shopping Intentions Study, September 2013 / (Q24) How likely are you to use your smartphone to do your Holiday Shopping? Base: Holiday Shoppers Likely to Use Smartphone for In-Store or Online Shopping (Online data points, n=718 in 2013, n=464 in 2012; In Store data points, n=793 in 2013)

[7] Google 2013 Holiday Shopping Intentions Study, September 2013 / (Q24b) Which of the following ways do you think you'€™ll approach shopping with your smartphone this Holiday Season? Base: Plan to shop/purchase in-store and use smartphone (n=827)

[8] Google 2013 Holiday Shopping Intentions Study, September 2013 / (QNEW1) Thinking about the gifts you plan to buy this Holiday Season, for how many of them will you likely start shopping for on one device and then continue shopping on another device? Base: Likely to use smartphone or tablet for Holiday shopping 2012 (n=948) / (QNEW3) Which of these device combinations will you use at the same time to do your Holiday Shopping? Select all that apply. Base: Likely to use smartphone or tablet for Holiday shopping 2013 (n=948)

[9] Google 2013 Holiday Shopping Intentions Study, September 2013 /(Q6). Which of the following sources of information, if any, do you plan to use during your Holiday Shopping this year? Bases: A18-34 n=692, A35+ n=1,310

[10] Google 2013 Holiday Shopping Intentions Study, September 2013 / (Q22). Which of the following types of mobile phones, if any, do you use regularly? (Bases: Millennials, 18-24, n=692, Adults 35+ n=1,310)

[11] Google 2013 Holiday Shopping Intentions Study, September 2013 / (Q23a). In which of the following ways, if any, do you plan to use your mobile device(s) to do your shopping this Holiday Season? (Bases: Millennial Smartphone owners/Use Smartphone Regularly n=474, A35+ Smartphone owners/Use Smartphone Regularly n=613). 2012 base: n=1,500

[12] Google & Ipsos 2013 Holiday Shopping Intentions Study, September 2013 / (Q24b) Which of the following ways do you think you'€™ll approach shopping with your smartphone this Holiday Season? (Select all that apply) Base: Plan to shop/purchase in-store and use smartphone(18-34 n =415, A35+ n=412)

[13] Google 2013 Holiday Shopping Intentions Study, September 2013 / (Q23a). In which of the following ways, if any, do you plan to use your mobile device(s) to do your shopping this Holiday Season? Base: Use a Smartphone Regularly, A18-34 n=474, A35+ n = 613)

[14] Google & Ipsos 2013 Holiday Shopping Intentions Study, September 2013 / (Q1A) Thinking about the coming 2013 Thanksgiving Weekend (Thursday to Monday, which includes Black Friday and Cyber Monday), do you plan to do any Holiday Shopping, Researching or Purchasing? Bases: A18-34 n=692, A35+ n=1,310. (Q1) When do you plan to start your holiday shopping/researching and purchasing this year? (Select one for each) Bases: A18-34 n=692, A35+ n=1,310

[15] Google 2013 Holiday Shopping Intentions Study, September 2013 / (Q1). When do you plan to start your holiday shopping/researching and purchasing this year? / (Q1a). Thinking about the coming 2013 Thanksgiving Weekend (Thursday to Monday), do you plan to do any holiday shopping/researching and purchasing this year? Base: Holiday Shoppers, men & women segmented (n=2,002)

[16] Google 2013 Holiday Shopping Intentions Study, September 2013 / (Q2a). When do you anticipate you will finish your Holiday Shopping? (Select one) Base: Holiday Shoppers (n=2,002) [17] Google 2013 Holiday Shopping Intentions Study, September 2013 / (Q16). Using the scale below please tell us how much you agree or disagree with the following statements about shopping during the holiday season. (Top 2 Box Response) Base: Holiday Shoppers (n=2,002)

[18] Google 2013 Holiday Shopping Intentions Study, September 2013 / (Q12). In general, how likely are you to take advantage of the following holiday offers and promotions during the upcoming Holiday Season? Base: Holiday Shoppers, men & women segmented (n=2,002)

[19] Google & Ipsos 2013 Holiday Shopping Intentions Study, September 2013 / (Q1A) Thinking about the coming 2013 Thanksgiving Weekend (Thursday to Monday, which includes Black Friday and Cyber Monday), do you plan to do any Holiday Shopping, Researching or Purchasing? Bases: A18-34 n=692, A35+ n=1,310. (Q1) When do you plan to start your holiday shopping/researching and purchasing this year? (Select one for each) Bases: A18-34 n=692, A35+ n=1,310

[20] Google & Ipsos 2013 Holiday Shopping Intentions Study, September 2013 / (Q4). In total, approximately how much do you plan to spend on your Holiday Shopping this coming season? Base: Holiday Shoppers (25-34 n=400, 35-49 n=627)

[21] Google 2013 Holiday Shopping Intentions Study, September 2013 / (S11). Listed below are a variety of products or services that you may purchase for yourself or someone else during the upcoming Holiday Season. Which of the following do you plan to shop for or purchase? (n=2,002)

[22] Google Internal Data

[23] Google Internal Data