B2C to B2B

June 2010

Tom Inspruker, World Wide Vice President of Web Marketing Programs at Schneider Electric, talks about how the real key to B2B marketing today is looking at what's emerging in the B2C space and figuring out how to appropriately adapt it to your B2B needs.

Lots of things change our course, but very few change our basics - demand creation, separation of opportunity from distraction, customer intimacy.

Tom Inspruker

Consumer Insights