Sources (11)

1-3 Google/Known, Financial Disruption Study, U.S., base n=6,025 household financial decision-makers A18-74, for the purposes of this study, a “disruptor brand” is defined as a financial product or service introduced within the last 10 years or so that takes a primarily digital-first approach to serving customers, March 26, 2020–April 6, 2020.

4 Google/Known, Financial Disruption Study, U.S., base n=6,025 household financial decision-makers A18-74, for the purposes of this study, a “disruptor brand” is defined as a financial product or service introduced within the last 10 years or so that takes a primarily digital-first approach to serving customers, population estimates based on projections from survey responses, March 26, 2020–April 6, 2020.

5 Google/Known, Financial Disruption Study, U.S., base n=6,025 household financial decision-makers A18-74, March 26, 2020–April 6, 2020.

6-7. 9 Google/Known, Financial Disruption Study, U.S., early adopters base n=2,164 A18-74, latent class analysis performed to cluster respondents into three groups of adopters based on nine questions, March 26, 2020–April 6, 2020.

8 Google/Known, Financial Disruption Study, U.S., early adopters, payments deep dive n=566 A18-74, latent class analysis performed to cluster respondents into three groups of adopters based on nine questions, March 26, 2020–April 6, 2020.

10 Google/Known, Financial Disruption Study, U.S., base n=6,025 household financial decision-makers A18-74, latent class analysis performed to cluster respondents into three groups of adopters based on nine questions, March 26, 2020–April 6, 2020.

11 Google/Known, Financial Disruption Study, U.S., n=2,164 earlier adopters vs n=3,861 unsatisfied persuadables + mainstreamers A18-74, latent class analysis performed to cluster respondents into three groups of adopters based on nine questions, March 26, 2020–April 6, 2020.