Check out the talks below that Google will host during Advertising Week 2017. Join us in New York Sept. 25 - 27. Passes to attend Advertising Week can be purchased on their official website.
Know Their Intention, Get Their Attention: Video Advertising in the Age of Assistance
Monday, Sept. 25 – 10:15 a.m. EST
Location: PlayStation Theater East
Driving growth in a changing privacy landscape: The digital marketing playbook
Your marketing, multiplied by Google AI
Digital Marketing Privacy Playbook: Build direct relationships with your customers
How Google’s own media team handled its upgrade to Google Analytics 4
Build more meaningful customer relationships
How AI is changing Search ads
We’re living in an age of assistance–increasingly, consumers are expecting assistive advertising. They believe ads should be personal, helping them solve their most pressing problems in seconds and across screens. What grabs the attention of these demanding consumers? Join Google's VP of Agency & Media Solutions Tara Walpert Levy and Wendy Clark, CEO of DDB North America, as they discuss what drives consumer attention and how new video ad innovations can help. Learn more here.
Marketing in the Age of Assistance
Tuesday, Sept. 26 – 10:15 a.m. EST
Location: PlayStation Theater East
Today’s consumer is more curious, impatient, and demanding than ever. As new smart devices emerge, and data and machine learning continue to be applied to consumer experiences, expectations will only accelerate. To deliver, brands have to stay a step ahead of consumer needs. Join Allan Thygesen, President, Americas at Google; and Keith Weed, Chief Marketing and Communications Officer at Unilever, as they discuss how they’re harnessing intent, data, and machine learning to delight consumers and drive business results. Learn more here.
Town Hall Series: The Future of Commerce
Wednesday, Sept. 27 – 9:15 a.m. EST
Location: PlayStation Theater East
Where is commerce headed? Fortune's Executive Editor Adam Lashinsky will host a conversation with Google’s SVP of Ads and Commerce, Sridhar Ramaswamy and Walmart’s President and CEO of U.S. eCommerce, Marc Lore about the trends they see on the horizon, and how their companies aim to build the frictionless experiences today’s consumer craves.
Interested in hearing more Google perspectives? Check out the full line-up of panels and discussions featuring Google executives.
