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Year in Search 2022: India

Year in Search 2022: Vietnam

Year in Search 2022: Indonesia

A family by the couch in a room decorated with Fanous Ramadan, traditional lanterns that represent the holy month. A man on the couch uses a laptop, and the TV screen displays YouTube, Indonesia’s top video platform for making purchase decisions.

Navigating Ramadan 2023: Consumer trends to tap into with the right marketing strategy

A woman with luggage taps a search bar that has a location pin with an airplane popping out of it and a video play button over the browser, representing the role of video marketing in meeting the needs and preferences of post-pandemic travelers.

Watch, learn, go: Why online video is key to connecting with today’s travelers

A person holding a mobile phone with a shopping cart on a blue screen, with a row of screens displaying audience targeting, YouTube, airplane, credit card, and recycling icons, representing different audience segments and sectors, and sustainability.

e-Conomy SEA 2022: Strategies for navigating the $200B sea of opportunity in Southeast Asia

A woman using her laptop for multiple purposes as represented by the various icons appear above it, with a shield overlapping them as a sign of customer data protection using a first-party data strategy.

First-party data and customer trust: The keys for publishers to succeed in APAC’s evolving privacy landscape

New Project (1)

A new ad-venture: Unlocking growth for commerce sites and apps through ad monetization

A blue search bar is placed over a traveler sitting on a suitcase and using a laptop connected to a travel destination and a hotel with 3 stars above it, representing consumer behavior after the pandemic and the hotel customer journey.

Why hotels need new ways to unlock APAC’s travel surge for business growth

Why people say YouTube matters to them and what this means for your brand

Apps for the win: APAC brands share how apps future-proof business growth

A user holding a mobile phone with both hands and watching a YouTube video, representing how brands can create online video creatives that drive sales using digital video marketing tips picked up from YouTube Works 2021 success stories.

Savvy brands on what grows sales: The art of creating user-first video campaigns

Hélène Duval, who leads Growth Marketing for Google APAC, stands next to an illustration of a chart and gear

Inside Google Marketing: How to run an experiment engine that drives growth

A man with a laptop beside two cogs, a list, and an upward trending line graph with a blue shield over it, as he develops a marketing measurement strategy focusing on first-party data, conversion modeling and collaborations with advertising partners.

Measurement strategies for forward-looking marketers in APAC

A person, with their curly hair pulled back in puff to reveal an undercut, shops for athletic shoes using multisearch on their mobile device.

What the latest Search innovations mean for marketers

A Gen Zer wearing glasses is relaxing in a hammock while a YouTube video of turtles swimming in the ocean is playing on a big screen

Soothing videos: The surprising trend capturing Gen Z’s attention

A man holding a lightbulb sharing pitch presentation tips for agencies, as a woman gestures to a screen with charts and lines, presenting a business pitch and marketing plan to acquire new customers and clients for the agency.

How to pitch for new business: 5 tips for agencies from a marketing veteran

3 insights about finance and inflation from Google Search trends

A living room setting with a sofa, potted plant, coffee table, and TV, representing today’s video consumption trends and the role of connected TV in the future of TV.

The oldest screen in the house is new again: Understanding the rise of connected TV

Hélène Duval, who leads Growth Marketing for Google APAC, stands next to an illustration of a chart and gear

Inside Google Marketing: How to run an experiment engine that drives growth

A family by the couch in a room decorated with Fanous Ramadan, traditional lanterns that represent the holy month. A man on the couch uses a laptop, and the TV screen displays YouTube, Indonesia’s top video platform for making purchase decisions.

Navigating Ramadan 2023: Consumer trends to tap into with the right marketing strategy

A Gen Zer wearing glasses is relaxing in a hammock while a YouTube video of turtles swimming in the ocean is playing on a big screen

Soothing videos: The surprising trend capturing Gen Z’s attention

3 insights about finance and inflation from Google Search trends

A living room setting with a sofa, potted plant, coffee table, and TV, representing today’s video consumption trends and the role of connected TV in the future of TV.

The oldest screen in the house is new again: Understanding the rise of connected TV

#TaiyaarForTyohaar: 3 ways brands in India can get ready to meet festive shoppers

A woman holding a price tag placed over a web browser with a search bar, paper bag, shopping cart, and cog surrounding it, representing the different ways to reach customers online and online shopping behavior during mega sale seasons.

Stand out and win big this 2022 mega sale season: Lessons from 3 major brands

An upward trending arrow overlaying a woman shopping online on mobile and a man watching video content on a tablet, representing the potential to grow your customer base with consumer behavior insights on video content and online shopping behavior.

The people and platforms you need to grow your customer base

01. Shopper trends to prioritize. A woman holding a credit card while online shopping on her mobile phone, representing consumer buying behavior and retail trends and insights during mega sale days.

Guide to Winning the 2022 Mega Sale Season: Shopper trends to prioritize

A visually impaired man holds a cane while a woman points at a download icon on a mobile screen with a search bar across, representing responsible marketing in APAC driven by automation, privacy, and measurement in search marketing.

How Google Ads is enabling an inclusive future for APAC

Two women smiling while shopping online on a mobile phone during the mega sale season.

Guide to Winning the 2022 Mega Sale Season

A woman using her laptop for multiple purposes as represented by the various icons appear above it, with a shield overlapping them as a sign of customer data protection using a first-party data strategy.

First-party data and customer trust: The keys for publishers to succeed in APAC’s evolving privacy landscape

A man with a laptop beside two cogs, a list, and an upward trending line graph with a blue shield over it, as he develops a marketing measurement strategy focusing on first-party data, conversion modeling and collaborations with advertising partners.

Measurement strategies for forward-looking marketers in APAC

A man using his phone, with a lock on the mobile screen behind him linked to a bar chart, cog, and security shield, representing future-proofing businesses using marketing automation and first-party data, while respecting customer data privacy.

How data-driven, privacy-safe marketing will future-proof your brand’s growth

A person with dark skin and long, black, curly hair safely uses a laptop computer that is shielded by privacy-safe first-party data.

How Google’s in-house marketers are adapting to a shifting privacy environment

A woman points to a set of customer data while a man places a lock on it, representing the importance of protecting customer privacy and responsible first-party data collection to build customer trust and improve business performance.

APAC’s privacy imperative: How marketers and publishers can earn trust and drive performance by addressing privacy gaps

A blue search bar is placed over a traveler sitting on a suitcase and using a laptop connected to a travel destination and a hotel with 3 stars above it, representing consumer behavior after the pandemic and the hotel customer journey.

Why hotels need new ways to unlock APAC’s travel surge for business growth

Guide to Winning the 2022 Mega Sale Season: How brands can build seamless shopping experiences

A person in a dark T-shirt and gray pants pushes a shopping cart while checking their smartphone.

Your 2022 guide to drive retail sales and reach new customers with Google

A man in a store holding a massively tangled string that connects to a shopping cart of items, representing the ‘messy middle’ of a consumer decision journey as consumers research and make purchase decisions in omnichannel retail.

Malcolm Gladwell and Byron Sharp: Helping brands decode consumer decisions

Apps for the win: APAC brands share how apps future-proof business growth

A man playing games on his mobile phone surrounded by upward trending arrows and charts, representing the rising trend of HTML5 gaming and increase in user engagement, game retention, and revenue for businesses as they monetize these games.

Game plan for growth: How developers and publishers use HTML5 games to drive revenue

An upward-pointing arrow overlays an e-commerce site with third-party ads, representing how brands can lean into this ad monetization opportunity and turn third-party ads into a revenue stream and a positive customer experience for online shoppers.

New opportunities in e-commerce: Unlocking the value of third-party ads for online shoppers

A woman shifting and arranging mobile apps and app features on a mobile screen, representing the refinement of mobile app marketing strategies based on APAC user insights to improve app discovery, engagement, and retention.

What users in APAC say about apps they love: Your essential app marketing strategy

Hélène Duval, who leads Growth Marketing for Google APAC, stands next to an illustration of a chart and gear

Inside Google Marketing: How to run an experiment engine that drives growth

A man holding a lightbulb sharing pitch presentation tips for agencies, as a woman gestures to a screen with charts and lines, presenting a business pitch and marketing plan to acquire new customers and clients for the agency.

How to pitch for new business: 5 tips for agencies from a marketing veteran

Hélène Duval, who leads Growth Marketing for Google APAC, stands next to an illustration of a chart and gear

Inside Google Marketing: How to run an experiment engine that drives growth

A man with dark skin and a high-top fade runs with a large coin through a cycle of agile marketing budget adjustments, assessing data, analytics, and funnel metrics along the way.

Agility often starts with breaking down silos. Here are 3 things to get right

Year in Search 2022: India

Year in Search 2022: Vietnam

Year in Search 2022: Indonesia

A person, with their curly hair pulled back in puff to reveal an undercut, shops for athletic shoes using multisearch on their mobile device.

What the latest Search innovations mean for marketers

Consumer Insights

Marketing Strategies & Innovations

In-Depth Reading

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52 Case Studies

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11 Collections

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