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Australia & New Zealand

Understanding the Aussie customer journey

Empowered by near-instant access to information, Aussies are spending more time doing personal research to inform their purchase decisions. And digital technology offers brands more opportunities than ever to stand out and be considered. Together with GfK and TNS Australia, we conducted several studies to learn more about Aussie research behaviour, including the devices they use, the information they’re looking for, and where they go to find it.