Mainland China's gaming market is massive and highly engaged. Whether it’s across playing or viewing games, growth is expected to happen in all segments of play and views beyond 2021.1
A huge market
Mainland China makes up half of APAC’s $90 billion gaming spend, and almost a quarter of the $180 billion global gaming spend.
The country’s gamers are some of the most engaged in the world, and they top the 16 markets covered in our research.
Opportunities for growth
Growth is expected across all segments of play, but the success of Nintendo Switch in China points to a huge potential in the market for consoles. Indeed, the biggest anticipated growth is in console and cloud gaming, based on players’ response when they were surveyed in our research about what they plan to do more of, beyond 2021.
Cloud gaming among Chinese players will continue to increase
Console gaming among Chinese players will continue to increase
Growth is also expected across players watching streamers and esports.
Chinese players will continue watching more streamers
Chinese players will continue watching more esports
Since mainland China’s players spend the most time per week playing games out of all the APAC markets surveyed, and they intend to increase their play time beyond 2021, developers can cater to this demand by adding unique rewards for engagement to incentivize players to spend time on their games.