Should all marketing be performance marketing?

While many have looked at automation as a threat, in India, the real threat comes from ignoring automation. In this video, Prasad Shejale — founder and CEO of Logicserve Digital and Pallav Jain — co-CEO of Performics join Google India’s Aditya Swamy — director of agency partnerships and Create with Google, to talk about how digital marketing has evolved in 2020. Through this fireside chat, they address the tension between search and e-commerce, bust the myths around automation, and discuss the importance of performance marketing in an uncertain and ever-changing landscape.