Changing the game: How Archosaur Games advocates for every player
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Changing the game: How Archosaur Games advocates for every playerAugust 2023
Learn the secret behind Archosaur Games’ global popularity as its VP of publishing, Yuanyuan Zhao, and chief artist of art and anime, Bing Liu, share its innovative approach to game development.
Discover the lengths to which it goes to fully understand its audience of diverse gamers, and design games that empower self-expression so everyone feels seen and welcomed in the world of gaming.
Join Archosaur Games and other leading game developers in taking the pledge here to build a more inclusive gaming community.
[Text on screen] 47% of gamers aged 10 to 65 say they don’t play games they feel aren’t made for them
Yuanyuan Zhao: With the rapid development of the internet, we can see players from all over the world, who can find a game suitable for themselves in this huge gaming industry. I am Yuan Yuan. I am the VP of the Publishing Centre at Archosaur
[Text on screen] Advocating for Everyone by Google for Games
Bing Liu: Hi everyone, I’m Bing. I’m the Chief Artist for the Art and Anime Centers at Archosaur. I have been in this industry for more than 20 years, from the earliest CG industry to the industry today
It is also very emotional to witness the development of the entire Chinese gaming industry. So I am still on the front line and hope to lead the team to create pleasing images and works that resonate with people.
[Text on screen] The Diversity of Gamers
Zhao: All our starting points and principles are to create a fair environment. We also provide players with a reporting system and this also encourages players to take the initiative to create a better and more comfortable environment for themselves.
Liu: We are focused on creating an engaging experience for players around the world. We have been continuously creating different types of games in the past years, including MMORPG, FPS, SLG. With the changes of this era, we also take diversity and inclusiveness into consideration.
We also host community activities with different user groups online and offline, and also take DEI into consideration in the game systems and design. We hope that different players from all over the world will be able to create an avatar unique to them through our personalization system, to make a more interesting and diverse game.
Zhao: First of all, we are very proud to be able to work with Google in the field of DEI. We gathered feedback from players worldwide via the Google play store. It also linked us up with players face-to-face, giving us more confidence to refine and create more diversified games with Google.
[Text on screen] The Future of DEI in Gaming
Zhao: There's a lot to look forward to in the future of gaming, but we really want to make sure that every step of the way, we're showcasing diversity and adapting to our diverse player base.
Our players, regardless of their background, their nationality, their preferences, their beliefs, or even their sexual orientation, we hope that the games that we create will make them feel welcome, and that they enjoy the world that we have created.
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About Think with Google
How top game companies innovate and grow globally through diversity, equity, and inclusion