India’s Truecaller is an app that shows its users who is calling them, allowing them to block unwanted calls and connect only with people who matter to them. Truecaller opted for Programmatic Guaranteed to get a fair price for its premium inventory while getting the efficiency of programmatic. Since implementing the automated process, Truecaller has acquired more than 200 advertisers (70% of which are repeat customers), and its business has grown more than 100% YoY, making it one of the top publishers for in-app advertising.
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