The search trends that defined Google’s Year in Search

Marketers have a difficult job in today’s increasingly complex environment. We must anticipate what people want. And to do that, it’s critical that we understand their mindsets. Google’s annual Year in Search provides a window — highlighting the people, events, and moments that resonated and then reverberated around the world.

In 2019, the FIFA Women’s World Cup and the ICC Cricket World Cup demanded our attention. “Avengers: Endgame” and “Game of Thrones” captured our imaginations. And Hurricane Dorian and the burning of the Notre-Dame Cathedral brought us together. Through it all, the common thread was heroes. And that insight inspired this year’s annual Year in Search film.