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The Indonesia YouTube Ads Leaderboard: H2 2020

At the end of last year, we saw how brands, including DisneyPlus Hotstar, PocarilD and IM3 Ooredoo, really harnessed the power of music and animation to break through and engage with people. Check out the top 10 ads from Indonesia, which showcase how YouTube is the perfect platform for brands to experiment with new formats to attract the right audience.

30 Tahun #RambutTanpaBatas Kita semua duta shampoo PANTENE

Brand

Pantene Indonesia

Creative Agency

BBDO

Media Agency

Mediacom

1

2020 Membuat Kita Lebih Kuat. Temukan 2021-mu.

Brand

IM3 Ooredoo

Creative Agency

Mata angin

Media Agency

PHD

2

WIB Spesial Ulang Tahun Tokopedia ke-11!

Brand

Tokopedia

Creative Agency

Flock

Media Agency

In-house

3

Disney+ Hotstar | Pilih Semaumu, Untuk Semua

Brand

DisneyPlus Hotstar Indonesia

Creative Agency

Ambilhati

Media Agency

Publicis Imagine

4

MAKE THE CHANGE, MAKE TMRW YOURS: Ubah banking jadi cara kita

Brand

TMRW Indonesia

Creative Agency

Rabbit Tales, Jumping Space, Pantarei, Olrange

Media Agency

Mindshare

5

J3K: Agar Nyaman dalam perjalanan pake Gojek

Brand

Gojek Indonesia

Creative Agency

Gojek Creative Labs

Media Agency

In-house

6

Jangan #SetengahSetengah

Brand

Kredivo

Creative Agency

Ronaksara

Media Agency

In-house

7

#MemilihMaju - Episode 1

Brand

XL Axiata Tbk

Creative Agency

Net TV

Media Agency

Dwisapta & Carat

8

#BintangSMA2020 SWEAT FOR DREAM!

Brand

PocariID

Creative Agency

Good Reason Advertising

Media Agency

Mindshare

9

Terbaru dari Sambal ABC : CAP CIP TOP – Icap Icip Ngetop!

Brand

Heinz ABC Indonesia

Creative Agency

Ravacana Films and EMTEK Group

Media Agency

Starcom

10

This leaderboard features the top 10 Indonesia ads viewers chose to watch on YouTube in H2 2020. The top ad is determined by an algorithm that considers organic views and audience retention.

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