The media landscape of today is vastly different from what it once was. Advertisers have more options than ever before for where they can invest their media dollars. Between streaming TV and short videos — in the living room or on the go — there are so many possibilities that making these decisions can be daunting. Luckily, with YouTube, you can reach viewers across a lot of these touchpoints- whether on the living room screen, mobile, or desktop.
With YouTube’s several different ad formats, you can find a combination that works best for your specific goals. Our research shows us that specifically to drive brand awareness, the best way to get results is by mixing reach formats, such as skippable CPM ads, non-skippable ads, bumper ads, or the masthead.
Whatever your media goals may be, this guide will explain which combinations of YouTube ad formats are most effective for your upper-funnel needs.