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Top 10 YouTube Ads People Watched in Singapore, H2 2020

As we usher in the new year, we take a look at the stories that resonated with Singaporeans in the last half of 2020. From the heartfelt rendition of "Semoga Bahagia" that showcased the resilience of Singaporeans to the colorful displays by e-commerce giants gracing our screens during the sales season, the city state tuned into stories that provided hope, joy and togetherness amid the uncertainties. Check out the stories that resonated with Singaporeans.

NDP 2020 Theme Song - Everything I Am [Official Music Video]

Brand

NDPeeps

1

Shopee 9.9 Super Shopping Day

Brand

Shopee Singapore

2

Semoga Bahagia - May you achieve happiness

Brand

govsg

3

Dear World

Brand

Singapore EDB

4

McDonald's - Fish & Fries: You Can't Hide The Crunch

Brand

McDonald's Singapore

5

Lazada 9.9 LazMall Big Brands Sale

Brand

Lazada Singapore

6

auntie knows the real deals | only on foodpanda

Brand

foodpanda Singapore

7

Shopee 11.11 Big Sale

Brand

Shopee Singapore

8

iPhone 12 Pro — Make movies like the movies

Brand

Apple Singapore

9

Changi Luxury Shopping Concierge Service

Brand

Changi Airport

10

Methodology

This leaderboard features the top ads in Singapore in the second half of 2020. The top ads are determined by an algorithm that factors in organic and paid views, watch time and audience retention.

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