While this year has presented marketers with a greater challenge to cut through noise, it’s also created a timely opportunity to reflect on how to show up for customers in more meaningful ways. In this month’s leaderboard, we see Clinico Taiwan tugging on heartstrings with a short film on how retirees still contribute significantly to society, and Kotex Malaysia celebrating 100 years of being alongside women’s progress in the country. When marketers understand deeply and holistically, how a product or service operates in people’s lives, they open up new ways to communicate, connect, and serve people.
