The pandemic has changed the way we all live. In response, brands are finding new ways to remain relevant in their messaging and react to evolving consumer needs. July’s Ads Leaderboard saw Japanese actress Nana Mori voice a raw, unedited and genuinely uplifting rendition of “Let’s always smile” to encourage viewers in an Otsuka Pharmaceutical ad. Meanwhile, Dove Pakistan produced a weekly wellness series to drive home the importance of self-care. Production value can take a backseat in today’s context, giving way to relevance and authenticity, as brands find real moments to connect and inspire.
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