In a time of uncertainty, consumers look to brands for a sense of normalcy and reassurance. They want brands to be helpful in the new everyday, and the ads on May’s leaderboard communicate exactly that. While Woolworths shared its recipe for making the best homemade gnocchi, Safeguard Pakistan delivered an anthem on the right way to wash hands. Hang Seng Commercial Bank showed its support to SMEs by extending a government-guaranteed preferential loan and launching a financing scheme to ease operational pressures. Check out the top ads APAC viewers chose to watch in May, in no particular order.