The build up to the holiday season across Asia-Pacific saw advertisers turn to celebrities, musicians, or other famous people, as well as offer special holiday messages. The online fashion store ZALORA in Singapore collaborated with a famous Korean fashion icon to promote her new brand, while smartphone ads from Samsung in Australia and OPPO in the Philippines used a variety of characters to touch the hearts of viewers from different backgrounds. Check out the top videos people chose to watch in APAC, in no particular order, below.