As 2020 draws to a close, marketers are reflecting back on the year and looking forward to new beginnings. More than ever, they are telling stories full of hope and heartfelt sentiments that bring joy in a variety of ways. AXA Hong Kong created an uplifting spot on how a little encouragement can help someone overcome big challenges in life. “Show me your strength” by Otsuka Pharmaceutical Japan spotlights how the year of fighting an invisible enemy is supported by a group of unsung heroes — teachers who continue to shoulder the responsibility of empowering future generations. These stories remind us to find the silver lining amidst the uncertainty, and show appreciation for those who better our lives.
