Ahead of one of Asia-Pacific’s biggest shopping festivals — 11/11 — Shopee in Indonesia and the Philippines seized the opportunity to inspire shoppers with seasonal deals and discounts. November also sees one of the most important Indian festivals — Deepavali — and Malaysian beverage company Enrico tapped into the spirit with its festival-themed video. Meanwhile, Glico in Japan (7:06); Mitsubishi Motors in Taiwan (3:45); and CPG in Thailand (6:30) used inspiring, creative mini-movies to tell their stories and drive engagement.
