Lightning Lessons: 4 steps to making an unskippable video ad

September 2019

"How do I make an ad that people stop to watch?" The team at Google’s Unskippable Labs answers this question regularly. By partnering with different brands and running experiments with video content on YouTube, they discover what makes some ads resonate more than others. Learn about four opportunities for creative optimization in this quick tutorial and start experimenting with your content today.

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