In an unprecedented global moment, many brands across Asia Pacific pivoted their messaging to rally consumers to help flatten the curve and fight the spread of COVID-19. This special edition of the YouTube ads leaderboard showcases the most-watched ads that encourage social responsibility during this time. Notably, while brands like AXA Hong Kong and Dettol Malaysia amplified best practices for virus protection, others like Oreo India and Otsuka Pharmaceutical Japan offered creative ways to remain joyful while staying home.