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YouTube Ads Leaderboard: Ramadan 2019

In the spirit of Ramadan and Eid al-Fitr, brands across APAC used video to highlight values of the Holy Month like family, introspection, and generosity. Whether it’s Pantene Indonesia’s search for forgiveness or Heinz and Petronas’ focus on family and food, these ads tell powerful emotional stories in tune with Muslims’ aspirations and beliefs during the celebrations.

P&G #AkuPilihMaafIbu | Apakah pilihan kamu benar tahun ini? (Ramadhan 2019 - Aku Pilih Maaf Ibu)

Brand

Pantene Indonesia

1

MATAHARI: MAKNAI KEBERSAMAAN DENGAN SALING MELENGKAPI

Brand

MATAHARI

2

Kecap ABC Ajak Suami Sejati Masak Sahur

Brand

HeinzABC

3

Ayu Galoyo Ep.1 | Puasa Cari Jodoh

Brand

Hansaplast Indonesia

4

#PETRONAS Raya 2019 – Rendang SoRaya

Brand

PETRONAS

5

Malaysia Airlines Hari Raya 2019 | Sama-Sama Balik Kampung

Brand

Malaysia Airlines

6

TNB Raya 2019 - Konvoi Epik Fantastik

Brand

TENAGAofficial

7

Levi’s® RAMADAN 2019 (Musician)

Brand

Live in Levi's

8

Ghar Wali Eid — Vivo V15 Series

Brand

Vivo Pakistan

9

Hari Raya with #HafandHaf

Brand

govsingapore

10

Methodology

The YouTube Ramadan Ads Leaderboard is a list of the top 10 most popular videos from Indonesia, Malaysia, Pakistan, and Singapore, screened between April 2019 and June 2019. These ads are ranked in no particular order, selected by an algorithm that factors in organic and paid views, watch time, and audience retention.

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