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Top YouTube ads Hong Kongers watched in Q3, 2018

Creative storytelling continues to lead the way in Hong Kong's Ads Leaderboard this quarter, with creative ads that speak to common themes: IKEA Hong Kong shows the humorous side to co-parenting, Bank of China introduces the newest bills with iconic local scenes, and Mentholatum collaborates with a local YouTube creator for a humorous skit on dating — with a twist.

給家人更好的 : 媽媽篇

Brand

IKEA Hong Kong

Creative Agency

Metta Communications

Media Agency

Mindshare Hong Kong Limited

1

中銀香港創造您與我的鈔票 細味香港事、香港情

Brand

中銀香港 Bank of China Hong Kong

Creative Agency

OVAL Design Limited

Media Agency

Strategic Venture Limited

2

adidas Originals | Original is never finished

Brand

Adidas Hong Kong

Creative Agency

Johannes Leonardo

Media Agency

Carat Media Services Hong Kong Limited

3

HSBC Life 滙豐保險 — 承諾之後 才是承諾開始

Brand

HSBC Hong Kong

Creative Agency

Saatchi & Saatchi Hong Kong

Media Agency

PHD Hong Kong

4

突發！達哥首度回應媾女一事

Brand

Mentholatum Hong Kong

Creative Agency

French Rotational Production Limited

Media Agency

WE Communications (HK) Co Ltd

5

Methodology

The ranking of ads in the leaderboard is determined by an algorithm that factors in organic and paid views, watch time, and audience retention.

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