This year’s Chinese New Year festivities will be very different for Singaporeans. Singtel gave a lighthearted take on household visits and the importance of staying connected. DBS found new ways to celebrate while keeping traditions alive, and Uniqlo tugged at viewers heartstrings to start the new year as our best selves. Lazada, Shopee and others gave Singaporeans inspiration on how to get ready with maximum indulgence and maximum safety this holiday season.