Methodology
This leaderboard features the top TrueView for Action ads in Malaysia in the past year. The list is determined by an algorithm that factors in views and ad engagement.
This special edition of the YouTube Ads Leaderboard showcases the top Malaysian TrueView for action ads for 2020. TrueView for action ads have clickable elements that give viewers the ability to take direct action while watching a video ad. Since launching this format, many brands have built creatives to earn attention and drive engagement, such as clicks and conversions. These were the top ads determined by an algorithm that factors engagement with the features of the format: total reach and clicks.
