Filipinos now spend about four hours per day online, with most using a smartphone as their main device. And 87% of Filipino internet users watch online video content.1 To better understand this video-viewing behavior, we conducted a YouTube Profiling Study in the Philippines with Kantar TNS.
YouTube: The Philippines’ most popular online video platform
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1 Global Web Index, Philippines Market Report, Q4 2017.
2 YouTube Profiling Study, Kantar TNS, Philippines, Sept. 2017.